By Patricia J. Parsons

The introduction of social media has ceaselessly replaced how enterprises speak with the general public, and healthcare enterprises aren't any exception. Beyond Persuasion offers healthcare managers with a advisor to utilizing strategic conversation to satisfy either own pursuits within the electronic age.

Whether healthcare managers are accomplishing conferences with staff, answering gigantic quantities of e-mail, or maintaining with Twitter feeds, their good fortune eventually relies on their strategic communique abilities. the 1st e-book to provide a strategic method of managerial communique in healthiness care, Beyond Persuasion is filled with worthy info on concerns resembling easy methods to enhance primary abilities, converse strategically with inner teams equivalent to staff and scientific employees, and improve relationships with the exterior neighborhood and either conventional and new media.

In this new version, Patricia J. Parsons has extra new references and assets and has up to date the textual content with clean fabric on the best way to weave social media instruments, strategies, concepts, and rules into the basic dialogue approximately verbal exchange as a private, expert, and organizational priority.

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Extra info for Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

Sample text

Generally, the more complex the situation and the greater the significance of the outcomes, the greater the need for a written plan to which you can refer at a later date if necessary. Most important to consider, however, is the state of your own communication skills using different modalities (we’ll examine those in detail in the next few chapters). For example, if you believe that your writing skills could use some work (or someone has pointed this out to you), then you probably need to begin to outline your work before you write even a simple e-mail.

Repeating yourself is a good way to ensure that the listener understands. Wrong. Saying something over and over, even using different words, is a very common and ineffective way to get your message across. Parents do it all the time, and so do bosses. 6. Using emotional outbursts, including saying something more loudly, ensures that the listener receives your message. If the listener did not understand what you were trying to say when you said it in a more modulated tone, speaking loudly or getting overly emotional will negatively affect your relationship and how the other person perceives your message.

One final piece of advice on good writing has stuck with me since I read it somewhere many years ago. I believe that the most important rule of good writing is never to bore your reader. Although you might Put It in Writing 47 consider much of what you write to be mundane, day-to-day information exchange, you know that even an e-mail that fails to grab your attention in the first line or two gets only a skim from you, while an interestingly written one compels you to read it. Which scenario do you want played out on the receiving end of the e-mails that you take your own time to compose?

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