By Larry Chambers

Bring up your photograph and visibility via media publicity, thereby setting apart your self from the contest. In essentially each undefined, those that develop into the main winning are well-known as specialists of their respective fields. Larry Chambers, a prolific writer and credibility advertising and marketing professional, indicates execs the best way to bring up their picture and visibility through media publicity, hence isolating themselves from the contest. rather than conventional revenues calls and requests for referrals, Chambers emphasizes basic methods readers can use the media and different shops to show off their services to the precise audiences. the outcome gets rid of wasted time spent chilly calling customers. preferably, clients will touch readers with requests to do company.

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The property manager now sends out articles every month! The reprint tactic keeps you in frequent touch with your key customers and contacts. Don’t give them a chance to forget you! Repetition is the key to gaining audience recognition. And consistency is the key to inducing customers/ clients as well as prospects to associate your name with expert. The reprint practice has long-reaching benefits. It’s something you can do easily and for little or no cost, no matter what other marketing efforts you are using.

Imagine how successful your marketing campaign would be if you had something original to say or your message was read by 95 percent of your target 13 14 S T A G E O N E / F O R M U L A T I O N prospects—not the 2 percent who respond from direct mail or the 5 percent who read consumer magazines. If your message conveys valuable information that can solve a problem, people start looking forward to hearing from you. Compare your own emotions when receiving a welcomed and anticipated personal phone call versus your feelings when receiving a cold call during dinnertime.

At the time, what he was achieving was virtually unheard of. His initial strategy was to collect any current articles about his prospects’ business issues and send out copies along with a personal cover note. He also wrote how-to articles and got them placed in the local papers and his clients’ business magazines. He then sent reprints of these articles to selected prospects so that he was not perceived as a salesman (as I was) when he called on them. His attention was not on himself but on the current problems his target market was facing.

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