By Markus Kick

​In 4 empirical experiences, this cumulative paintings presents priceless insights for advertising and marketing executives of statutory medical health insurance cash and social media liable. Paper I and II supply facts in regards to the value and interaction of cost and company recognition out there of statutory medical health insurance. the second one half adjustments point of view to company verbal exchange matters within the social media setting. by way of introducing the “social media model worth chain” paper III conducts a literature assessment of state-of-the-art social media examine. by way of a box test on fb, paper IV exhibits that manufacturers don't inevitably need to converse through their model fan pages in a hugely interactive and shiny option to absolutely impression attitudinal measures between their fan base.

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Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence

​In 4 empirical reviews, this cumulative paintings presents worthwhile insights for advertising and marketing executives of statutory medical insurance cash and social media accountable. Paper I and II supply facts concerning the value and interaction of fee and company attractiveness out there of statutory medical health insurance.

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The final chapter of the paper at hand presents final implications for practitioners and policy makers. Health insurance funds obtain valuable information on how to design their offerings in the predicted situation of premium inequality and on the changing importance of their corporate reputation. , Netherlands) The Effects of Additional Contributions on Statutory Health Insurance Choices in Germany 45 with insights about the effectiveness of recent reforms as well as possible improvements in the design of future reforms.

1) which we displayed in The Effect of Corporate Reputation on Health Insurance Choices under Premium Equality 21 randomized order, including their respective logos. We used this question as a filter, allowing only those persons who recognized the four SHI fund brands to complete the experiment. The part of the survey that followed consisted of the actual choice experiment. Respondents were asked to choose one from among four possible alternatives (for an exemplary choice task, see Figure 2 in the appendix) for which information on all attributes and levels could be found in hyperlinked pop-up windows.

Wahltarife in der GKV - Nutzen oder Schaden für die Versichertengemeinschaft? WIP-Diskussionspapier 04/07. SCHWAIGER, M. 2004. Components and Parameters of Corporate Reputation - An Empirical Study. Schmalenbach Business Review, 56(1), 46-71. SHAPIRO, C. 1982. Consumer Information, Production Quality, and Seller Reputation. The Bell Journal of Economics, 13(1), 20-35. -B. E. M. & WITTINK, D. R. 1994. The Metric Quality of Full-Profile Judgments and the Number-of-Attribute-Levels Effect in Conjoint Analysis.

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